Cinelli x Kask Utopia y Peleton Pink Cycling Helmet Brown Tape Melcher created the Better Together

Melcher created the Better Together story bringing his exciting and intricate world to Cinelli—because it’s always better when we’re together

reflective details

Made in Italy

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Cinelli x Kask Utopia y Peleton Pink Cycling Helmet Brown Tape Melcher created the Better TogetherThis bold new collection redefines performance aesthetics through a striking collision of graphic language and racing heritage. Drawing inspiration from the hypnotic chaos of razzle dazzle naval camouflage and the fluid elegance of color gradients, the design direction creates a visual tension between geometry and motion. The result? A dynamic, futuristic aesthetic where bold angles dissolve into smooth fades engineered to mirror speed itself. For the