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Pre-Suasion: A Revolutionary Way to Influence and Persuade 2022 National Book Critics Circle Award Winners this book captures the historyISBN 13: 9781501109805 Publisher: Simon & Schuster Publication date: 06 05 2018 Edition description: Reprint Pages: 432 Sales rank: 51,572 Product dimensions: 5. 40(w) x 8. 40(h) x 1. 20(d) The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdinithe foremost expert on effective persuasion (Harvard Business Review)explains how its not necessarily the message itself that changes minds, but the key moment before you deliver