EN07-M18GO bandColor-black it was our original idea

it was our original idea of what a designer watch should be

The thickness of Fuji watch’s unique case is only 7

but the Extra Normal watch will always remain as the ionic expression of our fundamental vision

These vivid numbers are generously spaced across a consistently black dial

EN07-M18GO bandColor-black it was our original ideaAt first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of