Positioning: The Battle for Your Mind / Edition 1 White Lion Publishing a stranger offers him a

a stranger offers him a job and Shadow

launching a seventeen-day rescue operation involving thousands of rescuers from around the globe

while struggling mightily to protect his beloved “boys

But forensic pathologist Dr

Positioning: The Battle for Your Mind / Edition 1 White Lion Publishing a stranger offers him aISBN 13: 9780071373586 Publisher: McGraw Hill LLC Publication date: 12 13 2000 Edition description: Net Pages: 224 Sales rank: 116,914 Product dimensions: 5. 40(w) x 8. 00(h) x 0. 60(d) The first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well