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Building a StoryBrand: Clarify Your Message So Customers Will Listen Antiques & Collectibles and instructiveISBN 13: 9780718033323 Publisher: HarperCollins Leadership Publication date: 10 10 2017 Pages: 240 Sales rank: 30,958 Product dimensions: 5. 70(w) x 8. 50(h) x 1. 00(d) More than half a million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.